Overview

B. Simone, the dynamic force behind the Let’s Try This Again Podcast, faced a challenging downturn in viewership. Despite the engaging content, the podcast’s visual presentation—its packaging and hooks—was not resonating with the audience. Our team was tasked with revitalizing the brand’s digital presence to recapture lost viewers and boost engagement.

The Challenge

Decline in Views and Poor Packaging

• Falling Engagement: The podcast experienced a noticeable decline in views over time.

• Ineffective Visuals: Outdated packaging and insufficient hooks led to poor viewer retention.

• Low Baseline Performance: Even the best-performing episodes were underwhelming compared to their potential.

The existing strategy was not adequately capturing the attention of potential listeners, which resulted in fewer views and less watch time overall.

Our Approach

Revamping the Visual Identity and Content Hooks

To address these challenges, we implemented a comprehensive strategy focused on reimagining the podcast’s visual and narrative elements:

1. Packaging Redesign:
   

   

   
   

   • We overhauled the visual packaging to better reflect the vibrant energy of B. Simone’s content.

   • New graphics, typography, and layout choices were employed to create a modern and eye-catching aesthetic.

2. Attention-Grabbing Hooks:
   

   
   

   • We integrated strategic hooks into each video, designed to immediately capture viewer attention.

   • These hooks were tailored to pique curiosity, encouraging viewers to engage with the content from the first few seconds.

3. Raising the Floor of the Lowest Performing Videos:
   

   

   
   

   • Instead of only focusing on blockbuster episodes, we uplifted the baseline performance of all videos.

   • This holistic approach ensured that even the least performing episodes were given a quality boost in presentation, leading to overall improvements in viewership metrics.

The Results

Remarkable Growth in Engagement

• 124% Increase in Views:
  Our strategic changes led to a dramatic 124% increase in overall views. This surge highlights the effectiveness of the new packaging and hook integration in drawing in a larger audience.
  
  

• 76% More Watch Time Hours:
  With enhanced visuals and engaging content, watch time hours climbed by 76%. This increase not only signifies more viewers but also indicates that the audience is staying engaged longer.